Customer Value of Garden Care Store Brands

T. Heikkilä, M. Anttila, M. Tuominen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationPerspectives on marketing. Essays in honour of professor Martti Laaksonen, Vaasan yliopiston julkaisuja, Tutkimuksia 285
EditorsJ. Larimo, A. Huuhka
Place of PublicationVaasa
PublisherVAASAN YLIOPISTO
Pages69-84
ISBN (Print)9524762380
Publication statusPublished - 2008
MoE publication typeA3 Part of a book or another research book

Publication series

NameVaasan yliopiston julkaisuja 104
PublisherVaasan yliopisto
Number104
ISSN (Print)0788-6705

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