| Original language | English |
|---|---|
| Title of host publication | AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007 |
| Publisher | American Marketing Association (AMA) |
| Publication status | Published - 2007 |
| MoE publication type | A4 Article in a conference publication |
Cite this
Westerlund, M., Rajala, A., Möller, K., & Rajala, R. (2007). Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy. In AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007 American Marketing Association (AMA).