Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy

M. Westerlund, A. Rajala, K. Möller, R. Rajala

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007
PublisherAmerican Marketing Association (AMA)
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

Cite this

Westerlund, M., Rajala, A., Möller, K., & Rajala, R. (2007). Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy. In AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007 American Marketing Association (AMA).