Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy

M. Westerlund, A. Rajala, K. Möller, R. Rajala

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007
Publisher	American Marketing Association (AMA)
Publication status	Published - 2007
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{711c63d0c20f434f9cb89e89a4f7660d,

title = "Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy",

author = "M. Westerlund and A. Rajala and K. M{\"o}ller and R. Rajala",

year = "2007",

language = "English",

booktitle = "AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007",

publisher = "American Marketing Association (AMA)",

}

AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007. American Marketing Association (AMA), 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review