Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy

M. Westerlund, A. Rajala, K. Möller, R. Rajala

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007
PublisherAmerican Marketing Association (AMA)
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

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