Original language | English |
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Title of host publication | AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007 |
Publisher | American Marketing Association (AMA) |
Publication status | Published - 2007 |
MoE publication type | A4 Article in a conference publication |
Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review