Customer sharing: a new driver of strategic networks in the contemporary retail industry

Seppo Leminen, Mika Westerlund, Mika Raulas

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIMP 24th Conference, Uppsala, Sweden, September 4-6, 2008
PublisherIndustrial Marketing and Purchasing Group (IMP)
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

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