Original language | English |
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Title of host publication | IMP 24th Conference, Uppsala, Sweden, September 4-6, 2008 |
Publisher | Industrial Marketing and Purchasing Group (IMP) |
Publication status | Published - 2008 |
MoE publication type | A4 Article in a conference publication |
Customer sharing: a new driver of strategic networks in the contemporary retail industry
Seppo Leminen, Mika Westerlund, Mika Raulas
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review