Customer sharing: a new driver of strategic networks in the contemporary retail industry

Seppo Leminen, Mika Westerlund, Mika Raulas

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	IMP 24th Conference, Uppsala, Sweden, September 4-6, 2008
Publisher	Industrial Marketing and Purchasing Group (IMP)
Publication status	Published - 2008
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{47d882b9fd864b7881d02ca9f4eb435f,

title = "Customer sharing: a new driver of strategic networks in the contemporary retail industry",

author = "Seppo Leminen and Mika Westerlund and Mika Raulas",

year = "2008",

language = "English",

booktitle = "IMP 24th Conference, Uppsala, Sweden, September 4-6, 2008",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

IMP 24th Conference, Uppsala, Sweden, September 4-6, 2008. Industrial Marketing and Purchasing Group (IMP), 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Customer sharing: a new driver of strategic networks in the contemporary retail industry

AU - Leminen, Seppo

AU - Westerlund, Mika

AU - Raulas, Mika

PY - 2008

Y1 - 2008

UR - http://www.impgroup.org/paper_view.php?viewPaper=6720

M3 - Conference contribution

BT - IMP 24th Conference, Uppsala, Sweden, September 4-6, 2008

PB - Industrial Marketing and Purchasing Group (IMP)

ER -