Customer-Led and Market-Oriented: A Strategic Learning Perspective

M. Tuominen, A. Rajala, K. Möller

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC 2002 Conference, Melbourne, Australia, december 2-4, 2002
EditorsR.N. Shaw, S. Adam, H. MCDonald
PublisherAustralian and New Zealand Marketing Academy Conference (ANZMAC)
Publication statusPublished - 2002
MoE publication typeA4 Article in a conference publication

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