Customer Journey Mapping of an Experience-Centric Service by Mobile Self-Reporting: Testing the Qualiwall Platform

Inka Kojo, Mikko Heiskala, Juho-Pekka Virtanen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Original languageEnglish
    Title of host publicationThird International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014
    EditorsAaron Marcus
    ISBN (Electronic)978-3-319-07668-3
    ISBN (Print)978-3-319-07667-6
    Publication statusPublished - 2014
    MoE publication typeA4 Conference publication

    Publication series

    PublisherSpringer International Publishing
    ISSN (Print)0302-9743


    • customer journey mapping
    • mobile selfreporting
    • service experience

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