Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions

Jan F. Klein*, Yuchi Zhang, Tomas Falk, Jaakko Aspara, Xueming Luo

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
468 Downloads (Pure)

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Computer Science