Customer empowerment, top management team and product development: Success paths in turbulent markets

Antti Sihvonen, Juho-Petteri Huhtala, Iiro Vaniala, Henrikki Tikkanen, Pekka Mattila, Joel Hietanen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
Publisher	Academy of Marketing Science
Publication status	Published - 2014
MoE publication type	A4 Conference publication

Cite this

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title = "Customer empowerment, top management team and product development: Success paths in turbulent markets",

author = "Antti Sihvonen and Juho-Petteri Huhtala and Iiro Vaniala and Henrikki Tikkanen and Pekka Mattila and Joel Hietanen",

year = "2014",

language = "English",

booktitle = "17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014",

publisher = "Academy of Marketing Science",

address = "United States",

}

Customer empowerment, top management team and product development: Success paths in turbulent markets. / Sihvonen, Antti; Huhtala, Juho-Petteri ; Vaniala, Iiro et al.
17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014. Academy of Marketing Science, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Customer empowerment, top management team and product development: Success paths in turbulent markets

AU - Sihvonen, Antti

AU - Huhtala, Juho-Petteri

AU - Vaniala, Iiro

AU - Tikkanen, Henrikki

AU - Mattila, Pekka

AU - Hietanen, Joel

PY - 2014

Y1 - 2014

M3 - Conference article in proceedings

BT - 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014

PB - Academy of Marketing Science

ER -