CUSTOMER EMPOWERMENT AND FIRM PERFORMANCE: BENEFITS AND POTENTIAL HARM

Valentin Chernikov^*, Sergey Kushch, Henrikki Tikkanen

^*Corresponding author for this work

Research output: Contribution to conference › Paper › Scientific

Original language	English
Pages	138-138
Number of pages	1
Publication status	Published - 2015
Event	Academy of Marketing Science Annual Conference - Monterey, Canada Duration: 15 May 2013 → 18 May 2013

Conference	Academy of Marketing Science Annual Conference
Abbreviated title	AMS
Country/Territory	Canada
City	Monterey
Period	15/05/2013 → 18/05/2013

OpenUrl availability

@conference{33a2cb9cfc1b42c794ca01e9d323c0bd,

title = "CUSTOMER EMPOWERMENT AND FIRM PERFORMANCE: BENEFITS AND POTENTIAL HARM",

author = "Valentin Chernikov and Sergey Kushch and Henrikki Tikkanen",

year = "2015",

language = "English",

pages = "138--138",

note = "Academy of Marketing Science Annual Conference, AMS ; Conference date: 15-05-2013 Through 18-05-2013",

}