CUSTOMER EMPOWERMENT AND FIRM PERFORMANCE: BENEFITS AND POTENTIAL HARM

Valentin Chernikov*, Sergey Kushch, Henrikki Tikkanen

*Corresponding author for this work

Research output: Contribution to conferencePaperScientific

Original languageEnglish
Pages138-138
Number of pages1
Publication statusPublished - 2015
EventAcademy of Marketing Science Annual Conference - Monterey, Canada
Duration: 15 May 201318 May 2013

Conference

ConferenceAcademy of Marketing Science Annual Conference
Abbreviated titleAMS
CountryCanada
CityMonterey
Period15/05/201318/05/2013

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