Original language | English |
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Title of host publication | European advances in consumer research volume 7 |
Editors | Karin M. Ekström, Helene Brembeck |
Place of Publication | Duluth, MN |
Publisher | Association for Consumer Research |
Pages | 565-570 |
ISBN (Print) | 0915552558 |
Publication status | Published - 2005 |
MoE publication type | A3 Book section, Chapters in research books |
Cultural Marketing and Consumer Research: Analytics of Cultural Practice
Johanna Moisander, Anu Valtonen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review