Cultural Marketing and Consumer Research: Analytics of Cultural Practice

Johanna Moisander, Anu Valtonen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationEuropean advances in consumer research volume 7
EditorsKarin M. Ekström, Helene Brembeck
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
ISBN (Print)0915552558
Publication statusPublished - 2005
MoE publication typeA3 Part of a book or another research book

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