Cultural Dimensions of co-creation of service experiences: Western Medicine’s (WM) Neo-Colonialization of Traditional Chinese Medicine (TCM)

Anu Helkkula, An Chen, Eric Arnould

Research output: Contribution to conferencePaperScientific

Original languageEnglish
Publication statusPublished - 2016
EventConsumer Culture Theory Conference - Lille , Lille , France
Duration: 6 Jul 20169 Jul 2016

Conference

ConferenceConsumer Culture Theory Conference
CountryFrance
CityLille
Period06/07/201609/07/2016

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