Cultural Dimensions of co-creation of service experiences: Western Medicine’s (WM) Neo-Colonialization of Traditional Chinese Medicine (TCM)

Anu Helkkula; An Chen; Eric Arnould

Cultural Dimensions of co-creation of service experiences: Western Medicine’s (WM) Neo-Colonialization of Traditional Chinese Medicine (TCM)

Anu Helkkula, An Chen, Eric Arnould

Research output: Contribution to conference › Paper › Scientific

Original language	English
Publication status	Published - 2016
Event	Consumer Culture Theory Conference - Lille , Lille , France Duration: 6 Jul 2016 → 9 Jul 2016

Conference

Conference	Consumer Culture Theory Conference
Country/Territory	France
City	Lille
Period	06/07/2016 → 09/07/2016

Cite this

@conference{0a0e696fb3874c74be3e1be1411fd085,

title = "Cultural Dimensions of co-creation of service experiences: Western Medicine{\textquoteright}s (WM) Neo-Colonialization of Traditional Chinese Medicine (TCM)",

author = "Anu Helkkula and An Chen and Eric Arnould",

year = "2016",

language = "English",

note = "Consumer Culture Theory Conference ; Conference date: 06-07-2016 Through 09-07-2016",

}