| Original language | English |
|---|---|
| Title of host publication | Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010 |
| Editors | E.Y. Kim |
| Publisher | Korean Academy of Marketing Science (KAMS) |
| Publication status | Published - 2010 |
| MoE publication type | A4 Conference publication |
Publication series
| Name | |
|---|---|
| Publisher | Korean Academy of Marketing Science (KAMS) |
| ISSN (Print) | 1976-8699 |