Creative Director, Vanelli AW23/24 collections: Design of interior textile collections launched at the international Heimtextil Fair 2023, Messe Frankfurt

Maarit Salolainen (Creative director)

Research output: Artistic and non-textual formDesignArt in non-art workpeer-review

Abstract

Creative direction of the Vanelli AW23/24 collections launched and presented at the international Heimtextile Fair 2020, Messe Frankfurt. The fair was not organised in 21-22 due to Covid restrictions. Collections are offered to international textile editors and interior textile brands. The four AW23/24 Collections: Winter Romance, Distinct Luxury, Origins-Comfort Zone/ Recycle PES collection, Origins-Linens and Naturals collection, Urban Cocoon Flame retardant PES Trevira collection. Each collection includes 40-70 fabrics with qualities ranging from lightweight sheers to heavy drapery and upholstery fabrics. The techniques range from jacquards, dobby structures, leno-weave structures, digital print, piece dye, and screen print techniques (burnout, pigment print, foil print etc). In addition to the collections, the creative direction input includes presentation material and fair stand concept design.

The information on artistic outputs in the Aalto Research Portal follows the reporting guidelines of Finland’s Ministry of Education and Culture. Therefore, each contribution requiring independent artistic activity is reported separately. For full details of the work and its contributors, please refer to information provided by the publisher.
Original languageEnglish
Place of PublicationFrankfurt, Germany
PublisherVanelli
Publication statusPublished - 10 Jan 2023
MoE publication typeF3 Artistic part of a non-artistic publication
EventHeimtextil Fair - Messe Frankfurt, Frankfurt, Germany
Duration: 10 Jan 202313 Jan 2023
https://heimtextil.messefrankfurt.com/frankfurt/en/exhibitor-search.html

Keywords

  • textile design
  • creative direction
  • collection design
  • collection management
  • interior textiles

Field of art

  • Design

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