Creative Director, Vanelli AW20/21 collections: Design of interior textile collections launched at the international Heimtextil Fair 2020, Messe Frankfurt

Maarit Salolainen (Creative director)

Research output: Artistic and non-textual formDesignArt in non-art workpeer-review


Creative direction of the Vanelli AW20/21 collections launched and presented at the international Heimtextile Fair 2020, Messe Frankfurt. Collections are offered to international textile editors and interior textile brands. The four AW20/21 Collections: Winter Wonderland, Precious Treasures, Living Spaces/ Recycle PES collection and New York / Trevira CS collection. Each collection includes 40-70 fabrics with qualities ranging from light-weight sheers to heavy drapery and upholstery fabrics. The techniques range from jacquards, and dobby structures, leno-weave structures, digital print, piece dye, screen print techniques (burnout, pigment print, foil print etc). In addition to the collections the creative direction input includes presentation material such as a presentation video for each collection.
Original languageUndefined/Unknown
Place of PublicationFrankfurt
EditionHeimtextil 20
Publication statusPublished - 7 Jan 2020
MoE publication typeF3 Artistic part of a non-artistic publication
EventHeimtextil Fair: International Trade Fair for Home and Contract Textiles - Messe Frankfurt, Frankfurt, Germany
Duration: 7 Jan 202010 Dec 2020


  • textile design
  • creative direction
  • collection design
  • collection management
  • interior textiles

Field of art

  • Design

Cite this