@inproceedings{40dbbb6c3db241c6a0b2f3bf1be4eabb,
title = "Creating transformative innovations: a case study of a private initiative for radical sustainability innovation",
keywords = "innovation, real estate business, REB, transformative innovation, innovation, real estate business, REB, transformative innovation, innovation, real estate business, REB, transformative innovation",
author = "Jukka Heinonen and Lauri Pulkka and Seppo Junnila",
year = "2013",
language = "English",
editor = "{Management Society}, Strategic",
booktitle = "Strategic Management Society Special Conference, Strategizing Practices from the Outliers: Enabling {"}Big Bang{"} Innovations, Lake Geneva Switzerland, 20-23.3.2013",
publisher = "Strategic Management Society (SMS)",
address = "United States",
}