Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

32 Citations (Scopus)
Original languageEnglish
Pages (from-to)593-602
JournalJournal of Business Research
Volume66
Issue number5
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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