Creating Network Strategy: Longitudinal Study of an Advertising Agency Network

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Naples Forum on Service: Service-Dominant Logic, Service Science, and Network Theory, Capri, Italy, June 16-19, 2009
Publication status	Published - 2009
MoE publication type	A4 Conference publication

Cite this

@inproceedings{dd393a661a324d6897d8bd90e4abcc39,

title = "Creating Network Strategy: Longitudinal Study of an Advertising Agency Network",

author = "J. Kuisma and T. J{\"a}rvensivu",

year = "2009",

language = "English",

booktitle = "Naples Forum on Service: Service-Dominant Logic, Service Science, and Network Theory, Capri, Italy, June 16-19, 2009",

}