Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)1446-1469
JournalEuropean Journal of Marketing
Volume45
Issue number9/10
Publication statusPublished - 2011
MoE publication typeA1 Journal article-refereed

Cite this