Corporate management through corporate strategic marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Australia, December 4-6, 2006
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Publication status	Published - 2006
MoE publication type	A4 Conference publication

Cite this

@inproceedings{d215b444a88248d0ade6fd8d39d7bf5c,

title = "Corporate management through corporate strategic marketing",

author = "J. Aspara and P. Parvinen",

year = "2006",

language = "English",

booktitle = "ANZMAC Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Australia, December 4-6, 2006",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

address = "Australia",

}

Corporate management through corporate strategic marketing. / Aspara, J.; Parvinen, P.
ANZMAC Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Australia, December 4-6, 2006. Australian and New Zealand Marketing Academy (ANZMAC), 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review