Corporate brand heritage articulated through design: exploring influences on country image

Anne Rindell; Fernando Pinto Santos; Tore Strandvik

Corporate brand heritage articulated through design: exploring influences on country image

Anne Rindell
, Fernando Pinto Santos
, Tore Strandvik

Department of Management Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014
Publisher	Hanken School of Economics
Publication status	Published - 2014
MoE publication type	A4 Conference publication

Cite this

@inproceedings{4922fb8ef80f4c9bbf3a846d36070141,

title = "Corporate brand heritage articulated through design: exploring influences on country image",

author = "Anne Rindell and Santos, \{Fernando Pinto\} and Tore Strandvik",

year = "2014",

language = "English",

booktitle = "4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014",

publisher = "Hanken School of Economics",

address = "Finland",

}

Corporate brand heritage articulated through design: exploring influences on country image. / Rindell, Anne; Santos, Fernando Pinto; Strandvik, Tore.
4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014. Hanken School of Economics, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Corporate brand heritage articulated through design: exploring influences on country image

AU - Rindell, Anne

AU - Santos, Fernando Pinto

AU - Strandvik, Tore

PY - 2014

Y1 - 2014

M3 - Conference article in proceedings

BT - 4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014

PB - Hanken School of Economics

ER -