Original language | English |
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Title of host publication | 4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014 |
Publisher | Hanken School of Economics |
Publication status | Published - 2014 |
MoE publication type | A4 Conference publication |
Corporate brand heritage articulated through design: exploring influences on country image
Anne Rindell, Fernando Pinto Santos, Tore Strandvik
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review