Corporate brand heritage articulated through design: exploring influences on country image

Anne Rindell, Fernando Pinto Santos, Tore Strandvik

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014
PublisherHanken School of Economics
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

Cite this