Coordinating the Five facets of Integrated Marketing Communications

M. Raulas, A. Vepsäläinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 23rd Annual Conference, Maastricht, the Netherlands, 17-20 May, 1994
EditorsJ. Bloemer, J. Lemmink, H. Kasper
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 1994
MoE publication typeA4 Article in a conference publication

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