Coordinating the Five Facets of Integrated Marketing Communications

Research output: Working paperProfessional

Original languageEnglish
Place of PublicationHelsinki
Publication statusPublished - 1993
MoE publication typeD4 Published development or research report or study

Publication series

NameHSEBA Working papers
PublisherHelsingin kauppakorkeakoulu
No.W-65
ISSN (Print)1235-5674

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