Abstract
This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.
Original language | English |
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Pages (from-to) | 1759-1764 |
Number of pages | 6 |
Journal | Journal of Business Research |
Volume | 69 |
Issue number | 5 |
DOIs | |
Publication status | Published - 1 May 2016 |
MoE publication type | A1 Journal article-refereed |
Keywords
- Alliance
- Compliance
- Cooperation
- PLS-SEM