Continuous Experimentation Cookbook: An introduction to systematic experimentation for software-intensive businesses

Myriam Munezero, Sezin Yaman, Fabian Fagerholm, Petri Kettunen, Hanna Mäenpää, Simo Mäkinen, Juha Tiihonen, Leah Riungu-Kalliosaari, Antti-Pekka Tuovinen, Markku Oivo, Jürgen Münch, Tomi Männistö

Research output: Book/ReportBookScientific


An increasing number of companies are involved in buildingsoftware-intensive products and services – hence the popularslogan “every business is a software business”. Software allowscompanies to disrupt existing markets because of its flexibility. Thiscreates highly dynamic and competitive environments, imposinghigh risks to businesses. One risk is that the product or service is ofonly little or no value to customers, meaning the effort to develop itis wasted. In order to reduce such risks, you can adopt an experimentdrivendevelopment approach where you validate your product ideasbefore spending resources on fully developing them. Experimentsallow you to test assumptions about what customers really want andreact if the assumptions are wrong.This book provides an introduction to continuous experimentation,which is a systematic way to continuously test your product or servicevalue and whether your business strategy is working. With real caseexamples from Ericsson, Solita, Vaadin, and Bittium, the book notonly gives you the concepts needed to start performing continuousexperimentation, but also shows you how others have been doing it.
Original languageEnglish
Place of PublicationFinland
PublisherDIMECC Oy
Publication statusPublished - 30 Mar 2017
MoE publication typeNot Eligible


  • 113 Computer and information sciences
  • 512 Business and Management


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