Context-Specific Customer Orientation

J. Wallin

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 17th Annual Strategic Management Society Conference, Barcelona, Spain, October 5 - 8, 1997
PublisherStrategic Management Society SMS
Publication statusPublished - 1997
MoE publication typeA4 Article in a conference publication

Keywords

  • competencies
  • customer-orientation
  • resources

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