Consumption-driven market emergence

Research output: Contribution to journalArticleScientificpeer-review

Researchers

Research units

  • University of St. Gallen

Details

Original languageEnglish
Pages (from-to)855-870
Number of pages16
JournalJournal of Consumer Research
Volume40
Issue number5
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

ID: 831221