Consumption-driven market emergence

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290 Citations (Scopus)

Original language	English
Pages (from-to)	855-870
Number of pages	16
Journal	Journal of Consumer Research
Volume	40
Issue number	5
DOIs	https://doi.org/10.1086/673196
Publication status	Published - 2014
MoE publication type	A1 Journal article-refereed

Access to Document

@article{0f1421311e5d4734aa2399f8105c581e,

title = "Consumption-driven market emergence",

author = "Martin, \{Diane M.\} and Schouten, \{John W.\}",

year = "2014",

doi = "10.1086/673196",

language = "English",

volume = "40",

pages = "855--870",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

number = "5",

}