Consumption-driven market emergence

Diane M. Martin, John W. Schouten

Research output: Contribution to journalArticleScientificpeer-review

127 Citations (Scopus)
Original languageEnglish
Pages (from-to)855-870
Number of pages16
JournalJournal of Consumer Research
Volume40
Issue number5
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

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