Abstract
Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such consumption contexts. We offer the airport servicescape as an illustrative example.
| Original language | English |
|---|---|
| Pages (from-to) | 304-308 |
| Number of pages | 5 |
| Journal | Advances in Consumer Research |
| Volume | 44 |
| Publication status | Published - 2016 |
| MoE publication type | A1 Journal article-refereed |