Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such consumption contexts. We offer the airport servicescape as an illustrative example.
|Number of pages||5|
|Journal||Advances in Consumer Research|
|Publication status||Published - 2016|
|MoE publication type||A1 Journal article-refereed|