Consuming a machinic servicescape

Joel Hietanen, Mikael Andéhn, Thom Iddon, Iain Denny, Anna Ehnhage

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)


Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such consumption contexts. We offer the airport servicescape as an illustrative example.

Original languageEnglish
Pages (from-to)304-308
Number of pages5
JournalAdvances in Consumer Research
Publication statusPublished - 2016
MoE publication typeA1 Journal article-refereed


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