Consumers' stock preferences beyond expected financial returns: The influence of product and brand evaluations

J. Aspara, H. Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)
Original languageEnglish
Pages (from-to)193-221
JournalINTERNATIONAL JOURNAL OF BANK MARKETING
Volume28
Issue number3
Publication statusPublished - 2010
MoE publication typeA1 Journal article-refereed

Cite this