Consumer's Price Strategies and Forms of Rationality in Grocery Shopping

Terri Kupiainen; M. Anttila; H. Luomala

Consumer's Price Strategies and Forms of Rationality in Grocery Shopping

Terri Kupiainen, M. Anttila, H. Luomala

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007
Editors	H. Ö. Engilbertsson
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2007
MoE publication type	A4 Article in a conference publication

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@inproceedings{8b77a2334cb745669ca4661d4ef21dcc,

title = "Consumer's Price Strategies and Forms of Rationality in Grocery Shopping",

author = "Terri Kupiainen and M. Anttila and H. Luomala",

year = "2007",

language = "English",

editor = "Engilbertsson, {H. {\"O}.}",

booktitle = "EMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007",

publisher = "European Marketing Academy (EMAC)",

}

Consumer's Price Strategies and Forms of Rationality in Grocery Shopping. / Kupiainen, Terri; Anttila, M.; Luomala, H.

EMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007. ed. / H. Ö. Engilbertsson. European Marketing Academy (EMAC), 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review