Original language | English |
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Title of host publication | EMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007 |
Editors | H. Ö. Engilbertsson |
Publisher | European Marketing Academy (EMAC) |
Publication status | Published - 2007 |
MoE publication type | A4 Article in a conference publication |
Consumer's Price Strategies and Forms of Rationality in Grocery Shopping
Terri Kupiainen, M. Anttila, H. Luomala
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review