Consumers’ Motivation to Participate in Sharing Economy: Application of Reinforcement Sensitivity Theory

Research output: Contribution to conference › Paper › Scientific

Original language	English
Publication status	Published - 22 Jul 2019
MoE publication type	Not Eligible
Event	China Marketing International Conference - Guangzhou, China Duration: 22 Jul 2019 → 25 Jul 2019 Conference number: 7

Conference	China Marketing International Conference
Abbreviated title	CMIC
Country/Territory	China
City	Guangzhou
Period	22/07/2019 → 25/07/2019

Cite this

@conference{9eef1422dc624f1a870ecdc4134418dd,

title = "Consumers{\textquoteright} Motivation to Participate in Sharing Economy: Application of Reinforcement Sensitivity Theory",

author = "Sami Kajalo and Jia Song",

year = "2019",

month = jul,

day = "22",

language = "English",

note = "China Marketing International Conference, CMIC ; Conference date: 22-07-2019 Through 25-07-2019",

}