Consumers’ Motivation to Participate in Sharing Economy: Application of Reinforcement Sensitivity Theory

Sami Kajalo, Jia Song

Research output: Contribution to conferencePaperScientific

Original languageEnglish
Publication statusPublished - 22 Jul 2019
MoE publication typeNot Eligible
EventChina Marketing International Conference - Guangzhou, China
Duration: 22 Jul 201925 Jul 2019
Conference number: 7

Conference

ConferenceChina Marketing International Conference
Abbreviated titleCMIC
CountryChina
CityGuangzhou
Period22/07/201925/07/2019

Cite this

Kajalo, S., & Song, J. (2019). Consumers’ Motivation to Participate in Sharing Economy: Application of Reinforcement Sensitivity Theory. Paper presented at China Marketing International Conference, Guangzhou, China.