Consumers’ attitudes to support green energy: A case study in Shanghai

Behrang Vand; Aira Hast; Sanaz Bozorg; Zelin Li; Sanna Syri; Shuai Deng

doi:10.3390/en12122379

Consumers’ attitudes to support green energy: A case study in Shanghai

Behrang Vand
, Aira Hast
, Sanaz Bozorg
, Zelin Li
, Sanna Syri
, Shuai Deng

University of Sheffield
Tianjin University

Research output: Contribution to journal › Article › Scientific › peer-review

27 Citations (Scopus)

170 Downloads (Pure)

Abstract

Residents’ willingness to use green energy products is a major concern for different stakeholders and policymakers due to the reformed Chinese electricity market since 2015. This study focused on the Chinese consumer’s willingness to opt and pay for environmentally-friendly electricity sources in Shanghai’s residential sector. A questionnaire survey was used to find out the influence of gender, age, education, awareness and income level on consumers’ attitudes to alter their energy sources to green ones. The results indicated that income level and awareness are significant barriers in the usage of green energy products. Increasing the respondent’s awareness about the issues of non-green energy products convinced 97% of them to change their electricity sources completely or partly, in line with their monthly income. This clearly shows that clarifying the benefits of green energy products is a key tool to achieve a green environment in China.

Original language	English
Article number	2379
Number of pages	20
Journal	Energies
Volume	12
Issue number	12
DOIs	https://doi.org/10.3390/en12122379
Publication status	Published - 20 Jun 2019
MoE publication type	A1 Journal article-refereed

Funding

Funding: This work was funded by Tekes, the Finnish Funding Agency for Innovation. Acknowledgments: The first, second and fifth authors are thankful for the financial support from Tekes, the Finnish Funding Agency for Innovation. The fourth and sixth authors are thankful for financial support by the National High-Technology Research and Development Program of China under Grant number 2015AA050403. The authors would also like to thank Zhou Xiang from Tongji University in China, Cao Guangyu from NTNU: Norwegian University of Science and Technology, and Shengyuan Zhong and Shilin Zhu from Tianjin University for their collaborations in this research.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy

Keywords

China
Consumer attitude
Green energy product
Renewable energy sources
Willingness to pay

Access to Document

10.3390/en12122379Licence: CC BY

ENG_Vand_et_al_Consumers_Attitudes_to_Support_EnergiesFinal published version, 2.06 MBLicence: CC BY

Cite this

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title = "Consumers{\textquoteright} attitudes to support green energy: A case study in Shanghai",

abstract = "Residents{\textquoteright} willingness to use green energy products is a major concern for different stakeholders and policymakers due to the reformed Chinese electricity market since 2015. This study focused on the Chinese consumer{\textquoteright}s willingness to opt and pay for environmentally-friendly electricity sources in Shanghai{\textquoteright}s residential sector. A questionnaire survey was used to find out the influence of gender, age, education, awareness and income level on consumers{\textquoteright} attitudes to alter their energy sources to green ones. The results indicated that income level and awareness are significant barriers in the usage of green energy products. Increasing the respondent{\textquoteright}s awareness about the issues of non-green energy products convinced 97\% of them to change their electricity sources completely or partly, in line with their monthly income. This clearly shows that clarifying the benefits of green energy products is a key tool to achieve a green environment in China.",

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AU - Vand, Behrang

AU - Hast, Aira

AU - Bozorg, Sanaz

AU - Li, Zelin

AU - Syri, Sanna

AU - Deng, Shuai

PY - 2019/6/20

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AB - Residents’ willingness to use green energy products is a major concern for different stakeholders and policymakers due to the reformed Chinese electricity market since 2015. This study focused on the Chinese consumer’s willingness to opt and pay for environmentally-friendly electricity sources in Shanghai’s residential sector. A questionnaire survey was used to find out the influence of gender, age, education, awareness and income level on consumers’ attitudes to alter their energy sources to green ones. The results indicated that income level and awareness are significant barriers in the usage of green energy products. Increasing the respondent’s awareness about the issues of non-green energy products convinced 97% of them to change their electricity sources completely or partly, in line with their monthly income. This clearly shows that clarifying the benefits of green energy products is a key tool to achieve a green environment in China.

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KW - Consumer attitude

KW - Green energy product

KW - Renewable energy sources

KW - Willingness to pay

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Consumers’ attitudes to support green energy: A case study in Shanghai

Abstract

Funding

UN SDGs

Keywords

Access to Document

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