Consumers’ attitudes to support green energy: A case study in Shanghai

Behrang Vand, Aira Hast, Sanaz Bozorg, Zelin Li, Sanna Syri, Shuai Deng

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)
67 Downloads (Pure)


Residents’ willingness to use green energy products is a major concern for different stakeholders and policymakers due to the reformed Chinese electricity market since 2015. This study focused on the Chinese consumer’s willingness to opt and pay for environmentally-friendly electricity sources in Shanghai’s residential sector. A questionnaire survey was used to find out the influence of gender, age, education, awareness and income level on consumers’ attitudes to alter their energy sources to green ones. The results indicated that income level and awareness are significant barriers in the usage of green energy products. Increasing the respondent’s awareness about the issues of non-green energy products convinced 97% of them to change their electricity sources completely or partly, in line with their monthly income. This clearly shows that clarifying the benefits of green energy products is a key tool to achieve a green environment in China.

Original languageEnglish
Article number2379
Number of pages20
Issue number12
Publication statusPublished - 20 Jun 2019
MoE publication typeA1 Journal article-refereed


  • China
  • Consumer attitude
  • Green energy product
  • Renewable energy sources
  • Willingness to pay


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