Consumers’ attitudes to support green energy: A case study in Shanghai

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Consumers’ attitudes to support green energy : A case study in Shanghai. / Vand, Behrang; Hast, Aira; Bozorg, Sanaz; Li, Zelin; Syri, Sanna; Deng, Shuai.

In: Energies, Vol. 12, No. 12, 2379, 20.06.2019.

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Vand, Behrang ; Hast, Aira ; Bozorg, Sanaz ; Li, Zelin ; Syri, Sanna ; Deng, Shuai. / Consumers’ attitudes to support green energy : A case study in Shanghai. In: Energies. 2019 ; Vol. 12, No. 12.

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@article{39784678a9bb4639993bdda8315dc28a,
title = "Consumers’ attitudes to support green energy: A case study in Shanghai",
abstract = "Residents’ willingness to use green energy products is a major concern for different stakeholders and policymakers due to the reformed Chinese electricity market since 2015. This study focused on the Chinese consumer’s willingness to opt and pay for environmentally-friendly electricity sources in Shanghai’s residential sector. A questionnaire survey was used to find out the influence of gender, age, education, awareness and income level on consumers’ attitudes to alter their energy sources to green ones. The results indicated that income level and awareness are significant barriers in the usage of green energy products. Increasing the respondent’s awareness about the issues of non-green energy products convinced 97{\%} of them to change their electricity sources completely or partly, in line with their monthly income. This clearly shows that clarifying the benefits of green energy products is a key tool to achieve a green environment in China.",
keywords = "China, Consumer attitude, Green energy product, Renewable energy sources, Willingness to pay",
author = "Behrang Vand and Aira Hast and Sanaz Bozorg and Zelin Li and Sanna Syri and Shuai Deng",
year = "2019",
month = "6",
day = "20",
doi = "10.3390/en12122379",
language = "English",
volume = "12",
journal = "Energies",
issn = "1996-1073",
publisher = "MDPI AG",
number = "12",

}

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TY - JOUR

T1 - Consumers’ attitudes to support green energy

T2 - A case study in Shanghai

AU - Vand, Behrang

AU - Hast, Aira

AU - Bozorg, Sanaz

AU - Li, Zelin

AU - Syri, Sanna

AU - Deng, Shuai

PY - 2019/6/20

Y1 - 2019/6/20

N2 - Residents’ willingness to use green energy products is a major concern for different stakeholders and policymakers due to the reformed Chinese electricity market since 2015. This study focused on the Chinese consumer’s willingness to opt and pay for environmentally-friendly electricity sources in Shanghai’s residential sector. A questionnaire survey was used to find out the influence of gender, age, education, awareness and income level on consumers’ attitudes to alter their energy sources to green ones. The results indicated that income level and awareness are significant barriers in the usage of green energy products. Increasing the respondent’s awareness about the issues of non-green energy products convinced 97% of them to change their electricity sources completely or partly, in line with their monthly income. This clearly shows that clarifying the benefits of green energy products is a key tool to achieve a green environment in China.

AB - Residents’ willingness to use green energy products is a major concern for different stakeholders and policymakers due to the reformed Chinese electricity market since 2015. This study focused on the Chinese consumer’s willingness to opt and pay for environmentally-friendly electricity sources in Shanghai’s residential sector. A questionnaire survey was used to find out the influence of gender, age, education, awareness and income level on consumers’ attitudes to alter their energy sources to green ones. The results indicated that income level and awareness are significant barriers in the usage of green energy products. Increasing the respondent’s awareness about the issues of non-green energy products convinced 97% of them to change their electricity sources completely or partly, in line with their monthly income. This clearly shows that clarifying the benefits of green energy products is a key tool to achieve a green environment in China.

KW - China

KW - Consumer attitude

KW - Green energy product

KW - Renewable energy sources

KW - Willingness to pay

UR - http://www.scopus.com/inward/record.url?scp=85068266281&partnerID=8YFLogxK

U2 - 10.3390/en12122379

DO - 10.3390/en12122379

M3 - Article

VL - 12

JO - Energies

JF - Energies

SN - 1996-1073

IS - 12

M1 - 2379

ER -

ID: 35665536