| Original language | English |
|---|---|
| Title of host publication | Research Conference on Relationship Marketing, Atlanta, USA |
| Publisher | Emory University |
| Publication status | Published - 1998 |
| MoE publication type | A4 Article in a conference publication |
Consumer versus Interorganizational Relationship Marketing
K. Möller, A. Halinen-Kaila
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review