Consumer versus Interorganizational Relationship Marketing

K. Möller, A. Halinen-Kaila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationResearch Conference on Relationship Marketing, Atlanta, USA
PublisherEmory University
Publication statusPublished - 1998
MoE publication typeA4 Article in a conference publication

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