@inproceedings{970e2e5e490c4946b2b0e171b9b0f607,
title = "Consumer value journey with pet in multiple service touchpoints",
author = "Jaakko Autio and Ari Kuismin and Minna Autio and Henna Syrj{\"a}l{\"a} and Eliisa Kylkilahti",
year = "2014",
language = "English",
booktitle = "Proceedings of XXIV Annual RESER Conference 2014 – Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare",
note = "AMERICAN MARKETING ASSOCIATIONS SERVSIG INTERNATIONAL SERVICE RESEARCH CONFERENCE, AMA SERVIG ; Conference date: 01-01-1900",
}