Consumer value journey in pet-related services

Jaakko Autio, Ari Kuismin, Minna Autio, Eliisa Kylkilahti

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationServices Marketing in the New Economic and Social Landscape: AMA SERVSIG 2014 – International Service Research Conference Proceedings
Publication statusPublished - 2014
MoE publication typeB3 Non-refereed article in conference proceedings
EventAMERICAN MARKETING ASSOCIATIONS SERVSIG INTERNATIONAL SERVICE RESEARCH CONFERENCE -
Duration: 1 Jan 1900 → …

Conference

ConferenceAMERICAN MARKETING ASSOCIATIONS SERVSIG INTERNATIONAL SERVICE RESEARCH CONFERENCE
Abbreviated titleAMA SERVIG
Period01/01/1900 → …

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