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Consumer Switching on Mobile Platforms
Jussi Ilmari Nykänen
Department of Information and Service Management
Research output
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Thesis
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Doctoral Thesis
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Collection of Articles
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Dive into the research topics of 'Consumer Switching on Mobile Platforms'. Together they form a unique fingerprint.
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Business & Economics
Network Effects
Mobile Phone
Information and Communication Technology
Switching Costs
Consumer Behaviour
Brand Relationship
Focus Groups
Practical Relevance
Information Systems
Literature Review
Market Analysis
Qualitative Methods
Market Structure
Costs