Consumer resistance as struggle over subjectivity: Essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities

Ilona Mikkonen

Consumer resistance as struggle over subjectivity: Essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities

Department of Marketing

Research output: Thesis › Doctoral Thesis › Collection of Articles

Original language	English
Qualification	Doctor's degree
Awarding Institution	Aalto University
Supervisors/Advisors	Moisander, Johanna, Thesis Advisor
Publisher	Helsinki School of Economics
Print ISBNs	978-952-60-1057-1
Publication status	Published - 2010
MoE publication type	G5 Doctoral dissertation (article)

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http://urn.fi/URN:ISBN:978-952-60-1057-1

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Cite this

@phdthesis{9006a6fc1e8745c8aef0952967f29d5d,

title = "Consumer resistance as struggle over subjectivity: Essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities",

author = "Ilona Mikkonen",

year = "2010",

language = "English",

isbn = "978-952-60-1057-1",

series = "Acta Universitatis oeconomicae Helsingiensis, A",

publisher = "Helsinki School of Economics",

number = "375",

school = "Aalto University",

}