Consumer Perceptions of Price and Quality in Mobile Services: A Structural Equation Modeling Approach

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Technology and Innovation in Marketing
EditorsR. Gera
Place of PublicationNew Delhi
PublisherMacmillan Publishers India Ltd
ISBN (Print)0230638074
Publication statusPublished - 2009
MoE publication typeA3 Part of a book or another research book

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