| Original language | English |
|---|---|
| Title of host publication | Advances in Technology and Innovation in Marketing |
| Editors | R. Gera |
| Place of Publication | New Delhi |
| Publisher | Macmillan Publishers India Ltd |
| Pages | 70-76 |
| ISBN (Print) | 0230638074 |
| Publication status | Published - 2009 |
| MoE publication type | A3 Part of a book or another research book |
Consumer Perceptions of Price and Quality in Mobile Services: A Structural Equation Modeling Approach
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review