Abstract
Have you ever read a news story on corporate malfeasance that left you absolutely seething? Maybe it was about a company dumping toxic waste into a natural reservoir. Or about a company mistreating its workers. Or about a CEO making appalling statements regarding minority consumers. What did you do after you got mad? Maybe you shared the story with friends on social media and they were equally appalled by it. Could be that you and your friends also pledged to never buy anything from this company ever again. But what if you were still not satisfied? What if you wanted to do even more, to take the fight to this big corporate bully? What if you realized that there were others who were similarly dissatisfied with the situation? If you really wanted to see change happen and justice served, then the best thing to do would be to join forces with these disgruntled others and start a consumer movement.
| Original language | English |
|---|---|
| Title of host publication | Consumer Culture Theory |
| Editors | Eric Arnould, Craig Thompson, David Crockett, Michelle Weinberger |
| Place of Publication | London |
| Publisher | SAGE Publications |
| Chapter | 16 |
| Pages | 344-363 |
| Number of pages | 20 |
| Edition | 2nd |
| ISBN (Print) | 978-1-5296-0926-4, 978-1-5296-0925-7 |
| Publication status | Published - 2023 |
| MoE publication type | A3 Book section, Chapters in research books |