@inproceedings{844e00f3e1364093abf10f1a9483a320,
title = "Consumer Learning Roadmap - New buzzword or necessary tool?",
keywords = "consumer learning, high technology, successive innovations, consumer learning, high technology, successive innovations, consumer learning, high technology, successive innovations",
author = "Seppo H{\"a}nninen and Birgitta Sandberg",
year = "2005",
language = "English",
booktitle = "Academy of Marketing Conference, Dublin, Ireland, 5-8 July 2005",
publisher = "American Marketing Association",
address = "United States",
}