Consumer Learning Roadmap - New buzzword or necessary tool?

Seppo Hänninen, Birgitta Sandberg

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference, Dublin, Ireland, 5-8 July 2005
Place of PublicationDublin
PublisherAmerican Marketing Association
Publication statusPublished - 2005
MoE publication typeA4 Conference publication

Keywords

  • consumer learning
  • high technology
  • successive innovations

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