Consumer Culture Theory: Ten Years Gone (and Beyond)

Eric Arnould, Craig Thompson

Research output: Chapter in Book/Report/Conference proceedingChapterScientific


Purpose This paper reflects on the development of Consumer Culture
Theory, both as a field of research and as an institutional classification,
since the publication of Arnould and Thompson (2005).
Methodology/approach This paper takes a conceptual/historical
orientation that is based upon the authors’ experiences over the course of
the 10-year CCT initiative (including numerous conversations with
fellow CCT colleagues).
Findings The authors first discuss key benchmarks in the development
of the CCT community as an organization. Next, the authors highlight
key intellectual trends in CCT research that have arisen since the publication
of their 2005 review and discuss their implications for the future
trajectories of CCT research.
Originality/value The paper by Arnould and Thompson (2005) has
proven to be influential in terms of systematizing and placing a widely
accepted disciplinary brand upon an extensive body of culturally oriented consumer research. The CCT designation has also provided an important
impetus for institution building. The 10-year anniversary of this article
(and not incidentally the CCT conference from which the papers in this
volume hail) provides a unique opportunity for the authors to comment
upon the broader ramifications of their original proposals.
Original languageEnglish
Title of host publicationResearch in Consumer Behavior
EditorsJeff Murray, Anastasia Thyroff, Russell Belk
Number of pages20
Publication statusPublished - 2015
MoE publication typeB2 Part of a book or another research book


  • Consumer Culture Theory
  • Assemblage Theory
  • Institutional theory
  • marketing
  • post-humanist sociology


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