Consumer Culture Theory: Development, Critique, Application and Prospects

Eric Arnould, Melea Press, Emma Salminen, Jack S. Tillotson

Research output: Contribution to journalReview Articlepeer-review

21 Citations (Scopus)


This review takes stock of the development of Consumer Culture Theory (CCT) and provides a perspective from which this field of research can be framed, synthesized, and navigated. This review takes a conceptual and historical approach to map the rich theoretical inventory cultivated over almost 40 years of culturally-oriented research on consumption. The authors describe how CCT has emerged, chart various approaches to consumer culture studies, outline the dominant research domains, identify debates and controversies that circulate in the field, discuss the latest conceptual and methodological developments, and share managerial implications of a CCT approach. From this vantage point, they point to some promising directions for CCT research.

Original languageEnglish
Pages (from-to)80-166
Number of pages87
JournalFoundations and Trends in Marketing
Issue number2
Publication statusPublished - 24 Apr 2019
MoE publication typeA2 Review article, Literature review, Systematic review


  • Consumer culture theory
  • Consumption
  • Marketing
  • Marketing management


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