Consumer Culture Theory

Eric Arnould, Craig J. Thompson

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


Consumer culture theory (CCT) refers to a heteroglossic assemblage of theoretical perspectives and methodological orientations that seeks to illuminate the dynamic, interactive relationships among consumer actions, marketplace systems, cultural meanings, and broader sociostructural forces, such as socialization in class and gender practices and ideologies. This chapter traces out the historical evolution of CCT and the four major domains of theoretical interests that organize its research program. Using Jeffrey Alexander’s metaphor of disciplinary fault lines, this chapter profiles the intellectual tangencies that link CCT to cultural sociology and their respective points of differentiation. It further discusses how the future trajectories of CCT research are likely to be shaped by actor-network, flat ontologies, and efforts to more directly address macro-level societal problems emanating from the logics of consumerism and the neoliberalization of global consumer culture.
Original languageEnglish
Title of host publicationOxford Hanbook of Consumption
EditorsFrederick Wherry, Ian Woodward
Publication statusPublished - 2019
MoE publication typeA3 Part of a book or another research book


  • ciúltural sociology
  • Consumer Culture Theory
  • market emergence
  • consumer ideologies
  • consumer identity projects
  • consumption communities
  • neoliberalization


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