Abstract
In order to compare the relationship between the intended aims of journalists and the journalistic texts produced, this article develops further the notion of the reader in two directions: first, as an intended ‘model reader’ of a media concept that is collectively construed in the editorial process and, second, as a ‘construed reader’ that is analyzed from the texts. Media concept and model reader are concepts and tools for making visible and analyzing the goals, values, content and organization of work in media organizations, whereas with the concept of a construed reader it is possible to assess the texts as outcomes of the editorial process and in this way compare them with the intentions. The construed reader in the text is analyzed from the viewpoint of cognitive grammar theory and its ‘dimensions of construal’ in which ‘specificity’, ‘focusing’ and ‘perspective’ are used as linguistic tools for analysis. The case study data come from a Finnish third-sector magazine.
| Original language | English |
|---|---|
| Pages (from-to) | 640-655 |
| Number of pages | 16 |
| Journal | DISCOURSE AND SOCIETY |
| Volume | 25 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 27 Sep 2014 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- cognitive grammar
- construed reader
- dimensions of construal
- discourse analysis
- Finnish
- focusing
- implied reader
- intentions
- magazine texts
- media concept
- media studies
- model reader
- perspective
- specificity