Construing the reader: A multidisciplinary approach to journalistic texts

Minna Jaakola*, Maija Töyry, Merja Helle, Tiina Onikki-Rantajääskö

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)


In order to compare the relationship between the intended aims of journalists and the journalistic texts produced, this article develops further the notion of the reader in two directions: first, as an intended ‘model reader’ of a media concept that is collectively construed in the editorial process and, second, as a ‘construed reader’ that is analyzed from the texts. Media concept and model reader are concepts and tools for making visible and analyzing the goals, values, content and organization of work in media organizations, whereas with the concept of a construed reader it is possible to assess the texts as outcomes of the editorial process and in this way compare them with the intentions. The construed reader in the text is analyzed from the viewpoint of cognitive grammar theory and its ‘dimensions of construal’ in which ‘specificity’, ‘focusing’ and ‘perspective’ are used as linguistic tools for analysis. The case study data come from a Finnish third-sector magazine.

Original languageEnglish
Pages (from-to)640-655
Number of pages16
Issue number5
Publication statusPublished - 27 Sep 2014
MoE publication typeA1 Journal article-refereed


  • cognitive grammar
  • construed reader
  • dimensions of construal
  • discourse analysis
  • Finnish
  • focusing
  • implied reader
  • intentions
  • magazine texts
  • media concept
  • media studies
  • model reader
  • perspective
  • specificity

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