Constructing the nature of customer relationships through top management marketing practice

P. Järvensivu, T. Järvensivu

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	EIASM 4th Research Conference on Relationship Marketing and CRM, Brussels, Belgium, 28-29 November, 2007
Publisher	European Institute for Advanced Studies in Management (EIASM)
Publication status	Published - 2007
MoE publication type	A4 Conference publication

Cite this

@inproceedings{842e805f970b480fa39873fd94ddab1e,

title = "Constructing the nature of customer relationships through top management marketing practice",

author = "P. J{\"a}rvensivu and T. J{\"a}rvensivu",

year = "2007",

language = "English",

booktitle = "EIASM 4th Research Conference on Relationship Marketing and CRM, Brussels, Belgium, 28-29 November, 2007",

publisher = "European Institute for Advanced Studies in Management (EIASM)",

address = "Belgium",

}

Constructing the nature of customer relationships through top management marketing practice. / Järvensivu, P.; Järvensivu, T.
EIASM 4th Research Conference on Relationship Marketing and CRM, Brussels, Belgium, 28-29 November, 2007. European Institute for Advanced Studies in Management (EIASM), 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Constructing the nature of customer relationships through top management marketing practice

AU - Järvensivu, P.

AU - Järvensivu, T.

PY - 2007

Y1 - 2007

M3 - Conference article in proceedings

BT - EIASM 4th Research Conference on Relationship Marketing and CRM, Brussels, Belgium, 28-29 November, 2007

PB - European Institute for Advanced Studies in Management (EIASM)

ER -