Constructing a corporate brand with consultants - a practice perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July, 2015
Editors	Lisa "O'Malley"
Publisher	Academy of Marketing
ISBN (Print)	978-1-905952-64-9
Publication status	Published - 2015
MoE publication type	A4 Article in a conference publication

OpenUrl availability

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title = "Constructing a corporate brand with consultants - a practice perspective",

author = "Rita J{\"a}rventie-Thesleff",

year = "2015",

language = "English",

isbn = "978-1-905952-64-9",

editor = "Lisa {"}O'Malley{"}",

booktitle = "Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July, 2015",

publisher = "Academy of Marketing",

address = "United Kingdom",

}

TY - GEN

T1 - Constructing a corporate brand with consultants - a practice perspective

AU - Järventie-Thesleff, Rita

PY - 2015

Y1 - 2015

UR - http://am2015.exordo.com/files/papers/223/final_draft/2015__Final__Corporate_braning.rjt.pdf

M3 - Conference contribution

SN - 978-1-905952-64-9

BT - Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July, 2015

A2 - "O'Malley", Lisa

PB - Academy of Marketing

ER -