Conclusion: Linking CCT and Consumer Research: Consumers' mobilization of Co-created Resources

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Researchers

Research units

  • University of Southern California
  • University of Wisconsin-Madison

Details

Original languageEnglish
Title of host publicationConsumer Culture Theory
EditorsEric Arnould, Craig Thompson
Publication statusPublished - 2018
MoE publication typeB2 Part of a book or another research book

ID: 27350699